Gum/Mint Brand Creation

Services

Brand Design

Client

Gum/Mint Brand Creation

Year

2025

Info

Xpel is a caffeinated gum and mint brand designed to expel fatigue, sleepiness, and mental fog. Blending herbal focus enhancers with clean caffeine, Xpel delivers clarity and energy in a refreshing, natural form. Purpose: A mint that dissolves instantly on your tongue, giving a fast caffeine + focus boost. The gum releases active ingredients as you chew, literally expelling drowsiness from your system.

The brand embodies precision, alertness, and balance. Mirroring the crisp clarity one feels after a deep breath of focus. Every element, from formula to form, speaks to sharp energy and mindful performance.

The visual system is built from geometric forms that interact through positive and negative space. Triangles, rectangles, and diagonal cuts form optical relationships one shape revealing another as if energy is being expelled.

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