THESIS: DESIGNING UX THROUGH TYPOGRAPHIC ANALYSIS
Services
UI/UX Case Studies
Client
THESIS: DESIGNING UX THROUGH TYPOGRAPHIC ANALYSIS
Location
San Jose, CA
Year
In Progress
Info
Typography in digital interfaces is often chosen for aesthetic or branding purposes rather than user comprehension and clarity. This thesis argues that typeface selection measurably affects cognitive load, readability, and hierarchy perception in UI/UX, and that designers benefit from understanding these effects through research-based analysis.
The problem is simple. Typography in digital products is almost always chosen for aesthetics. "Does this look like our brand? Does it follow basic type setting rules?" Almost no one is asking: does this make it easier for my users to actually think and digest? That's the gap.
Poor typographic structure forces users to burn mental energy just decoding the page. Energy that should be going toward understanding and engaging with the content.
The decisions you make about scale, spacing, hierarchy, and weight are not aesthetic choices. They are decisions about how hard you're making your users work. Designing through that lens changes everything and has helped me develop a more refined ability to view and design from a user’s perspective.
